About Us

All About Money Matters

Since 2001, when I joined the world of Business Journalism, I have been intrigued by the diverse ways people generate income, from the humble roadside vada pav vendor to innovative e-commerce startups and large-scale manufacturing corporations. My unique perspective, gained from years of experience, allows me to delve into their unique strategies and stories of financial success in a way that is both insightful and engaging. 

When I first contemplated putting my thoughts into words, I knew the title had to be something deeply personal. That’s why I chose ‘AAMMA’, a name that resonates deeply with me. 

‘AAMMA’ is not just a tribute to my mother, whom we fondly call ‘Amma’. It’s also a clever acronym that encapsulates the essence of this blog-insightful discussions on everything ‘About Money that Matters’ to people from all walks of life.